Scope of Work:

The Point AB works to turn question marks into periods for businesses providing services in real estate, product design, finance, marketing, and community development. Providing such an array of services guided me to create a logo that was typography focused rather than image based so that each of the service sectors could have an individual look that aligned with the overall brand. Much like the owner, the website needed to be minimal and get the point across quickly to visitors.

Deliverables:

Logo Design, Style Guide, Website