Scope of Work:

RIADA ADAIR was established in 2012, as a jewelry company.  Over the course of a year, the business transcended into an
accessories company focusing on eco-friendly products for men, women, and the home.  Sustainable Forest Initiative Certified woods and other materials are used to create jewelry, tie bars, and cufflinks with laser cut designs. Most designs are inspired by nature with an emphasis on the ability to add personalization to many of the products.  Stationery products are accentuated by original, hand drawn illustrations, as well as, hand lettered designs.

In 2014, Birchbox Man approached RIADA ADAIR to become a supplier for their monthly subscription boxes. The first order was for 40,000 “Between the Lines” tie bars. In 2015, the wooden men’s accessories were featured on ABC’s Good Morning
America® during a Father’s Day segment.  Top picks from the
RIADA ADAIR stationery line are frequently featured on Zulily®. 

Deliverables:

Logo Design, Style Guide, E-commerce site, Product Design