The Party Case | Brand Identity Design | 2018

Portfolio_Party Case.jpg

Scope of Work:

The owners of The Party Case needed a logo for the launch of their new service based brand of practical party products, making the lives of party planners and hosts more efficient. The clients requested a clean, vibrant, and sleek logo that included the clear box to mimic the actual packaging for customers. Since the brand not only serves children’s parties but also wedding festivities, adult parties, and corporate events I was intentional to not include any elements that would appear too juvenile. Cheerful colors and an organic placement of confetti were used in the logo and also as an element that could be used as backgrounds for business cards, Instagram backgrounds, and throughout the branding.

Deliverables:

Logo Design, Style Guide


LOGOS

The Party Case Logo -_Full Logo with Tagline.jpg
The Party Case Logo -_Full Logo.jpg

BRAND COLORS

brand-colors_party case.jpg

SUBMARK

The Party Case Logo -_Icon Navy.jpg
The Party Case Logo -_Icon Teal.jpg
The Party Case Logo -_Icon Rose Gold.jpg
The Party Case Logo -_Icon Lime.jpg

PATTERNS/TEXTURES

 
The Party Case Logo -_Confetti.jpg