Scope of Work:

The Woman Boss, based in Gambia, West Africa is a creative space for women and girls to innovate and grow in the areas of Innovation, Entrepreneurship and Leadership. The logo request was to symbolize strength and femininity. I worked with bold colors and the use of a sturdy serif font to denote strength, used sun rays to show innovation, and green to symbolize growth. Also, the woman’s silhouette is slightly tilted up as The Woman Boss helps prepare and assist women in leadership and entrepreneurship.

Deliverables:

Logo Design, Style Guide