Scope of Work:

In 2015, the owner of Winterville Flower Shop needed a logo for her brand, she’d been consistently using a variety of script and serif fonts over the years and wanted something consistent and unique. After consulting with her and learning that she was commonly referred to as the “petal pusher” I designed two whimsical floral complimentary logos that highlighted her shop and delivery service. Moving forward, five years later she needed a website to effectively reach her clientele and foster new business. Through an analysis of competitor websites, the owner’s individual goals, and UX design a user friendly and easily manageable website and e-commerce platform were created.

Deliverables:

Logo Design, Style Guide, Website